DotBrand
why.dotbrand
What is a DotBrand Domain
A .brand TLD (Top-Level Domain) is your company's own custom internet extension, like .google, .apple, or .bmw. It's the ultimate expression of digital brand ownership, giving you complete control over your entire online namespace.
Complete Brand Control
Own your entire namespace. No competitors can register domains under your .brand extension.
Enhanced Trust
Build consumer confidence with authentic, verifiable brand domains.
Global Recognition
Strengthen your global digital presence with a premium, memorable web address.
Strategic Asset
Create unlimited subdomains for products, campaigns, and regional operations.
DotBrand Advisory Services
Your DotBrand Consultant Partner
As your dedicated DotBrand advisor, we provide end-to-end consulting services to guide your organization through every phase of the new gTLD journey.
Application Strategy
Expert guidance on your ICANN new gTLD application, from initial assessment to final submission. We ensure your application meets all requirements.
Technical Implementation
From registry backend selection to DNS configuration, we manage all technical aspects of launching and operating your branded TLD.
Compliance & Legal
Ensure ongoing ICANN compliance, manage trademark protections, and handle all regulatory requirements throughout your TLD's lifecycle.
Stakeholder Alignment
Navigate internal politics and gain executive buy-in. We help you build the business case and align all stakeholders behind your .brand vision.
Business Planning
Develop a comprehensive strategy for utilizing your .brand including domain naming conventions, internal policies, and external use cases.
Ongoing Support
Post-launch management including registry operations, policy updates, and strategic expansion of your .brand domain portfolio.
Your Journey to .Brand
How to Register DotBrand Domains
The path to owning your .brand TLD is complex but navigable with the right partner. Here's our proven process for securing your branded domain extension.
01
Eligibility Assessment
We evaluate your brand's eligibility for a .brand TLD, reviewing trademark ownership, organizational structure, and strategic fit.
02
Strategic Planning
Develop a comprehensive business case, usage strategy, and internal governance framework for your new TLD.
03
Application Development
Prepare all required ICANN application materials including technical specifications, financial documentation, and policy frameworks.
04
ICANN Submission
Submit your application during the designated window and manage the evaluation process, objection handling, and any required amendments.
05
Registry Launch
We evaluate your brand's eligibility for a .brand TLD, reviewing trademark ownership, organizational structure, and strategic fit.
Ready to Secure Your
.Brand?
Schedule a consultation with our DotBrand advisors to discuss your brand's new gTLD strategy and learn how we can guide you through the application process.